Challenge

Pulse Insights sought to create the next-gen customer feedback platform for the enterprise.

Solution

Ekohe helped Pulse Insights build a cutting-edge B2B app, reimagining how Voice of Customer can drive better business decisions every day.

Results

Pulse Insights has soared to stardom with a top-rank in the Forrester Wave, growing relationships with partners from Sony to the NBA.

Engagement Services

Product Strategy
UX/UI Design
Full Stack Development
Natural Language Analysis
Ongoing Support

Details

The founders of Pulse Insights knew something was up with the enterprise market. Firms were disconnected from online audiences — capturing only limited insight on their needs, or having no capacity to contextualize, prioritize, and act on their interactions. Perhaps worse, many 'solution-providers' in this space offered only rudimentary capabilities to help. Poorly designed homepage survey boxes that customers ignored; abstract, un-relatable feedback that companies couldn't use — all par for the course. The market could do better.

With Ekohe's product delivery expertise,
Pulse Insights is charting a roadmap to success — driving strategic wins for clients.

Ekohe and Pulse Insights found the answer. Partnering to design and develop an innovative 'Micro-Survey' platform, we reimagined how to weave customer feedback into daily business decisions. Keying on 2 value-drivers — 'Micro-Surveying' (no more than 1-2 questions) and 'Surveys as Content' (contextual relevancy is king) — we delivered a friction-less approach to capture true Voice of Customer insights and measure site performance.

Driving ultra-fast learnings for global enterprise,
Pulse Insights leapfrogged its competitors to a Forrester Wave Top Quadrant ranking.

Pulse Insightʼs survey kit offers on-brand, precise, and ultra-fast learnings that are easily integrated to other enterprise systems (e.g. CRM, web analytics, campaign managers), and can be put to action in real-time. With Ekohe's product delivery expertise, Pulse Insights is charting a roadmap to success driving strategic wins for clients such as Sony, Johnson & Johnson, the NBA, and VISA jumping from new entrant to market leader at warp speed. We're proud to help Pulse Insights achieve its ranking of Forrester Wave Top Quadrant in the Digital Voice of Customer sector.

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