
Consumers want price monitoring, 24/7 support from AI agents, survey finds - CX Dive
A recent survey by the IBM Institute for Business Value and the National Retail Federation reveals that consumers prefer AI agents that act as deal hunters. These agents would track prices across various brands, integrate discounts and loyalty rewards, and notify users on the optimal time to make purchases. Following closely, the survey indicates that a 24/7 AI customer service representative is highly desirable, adept at addressing inquiries, resolving issues, and delivering personalized support throughout all consumer interactions.
Currently, 45% of consumers have engaged with AI for assistance, while 41% have utilized it for product research and one-third for seeking reviews. The integration of AI enhances product discovery and customer service, providing tangible benefits. However, trust remains a significant obstacle, with only 24% of consumers fully trusting AI-driven recommendations. To bridge this gap, many validate AI suggestions through social media and additional sources.
Building consumer trust in AI requires consistent, reliable, and transparent interactions. Dee Waddell, global head of consumer, travel, and transportation industries at IBM Consulting, notes that AI must deliver accurate recommendations without errors. For instance, envision using AI to find shoes tailored to your style and budget, with real-time stock data—this level of efficiency can transform AI from an experimental tool to an essential resource.
Moreover, AI customer service agents are well-positioned to foster trust alongside advanced technological capabilities. They proactively engage customers, addressing concerns and strengthening relationships. Yet, Waddell emphasizes that the effectiveness of AI hinges on the quality of underlying data. When accurate governance and standards are implemented, AI agents transition from abstract concepts to reliable partners in consumer experiences.


