
Beyond the Hype: Deploying AI That Delivers Customer Value - The Financial Brand
The financial services sector faces the pressing need to transition from AI pilot programs to full-scale deployments that genuinely enhance customer value. The key challenge lies in seamlessly integrating AI into operational workflows, particularly where high-volume decisions intersect with customer interactions. The effectiveness of AI in this context relies heavily on robust execution architecture.
This session will explore the essential infrastructure, organizational collaboration, and workflow integration necessary for scaling AI from testing phases to production. Utilizing real-world banking examples, attendees will see how leading institutions effectively embed AI across various functions such as product development, marketing, and customer engagement, transforming AI into connected intelligence rather than mere isolated experiments.
Experts from Nomis will provide a practical workflow demonstration, showcasing how AI can be effectively integrated into existing processes with appropriate feedback mechanisms.
This webinar will equip banking executives with valuable insights, including:
- A diagnostic framework to pinpoint areas where AI can yield the highest ROI within their institutions.
- The vital link between analytics teams and market execution that facilitates sustainable value creation.
- A concrete workflow architecture illustrating AI’s integration across customer insights, product strategy, and execution.
- Infrastructure prerequisites that support ongoing improvement beyond initial deployment.
- Actionable steps for advancing AI initiatives from pilot stages to full production.
Presenters will include Greg Demas (CEO of Nomis), Dallas Wells (CPO of Nomis), and Wes West (Chief Analytics Officer of Nomis).
The Financial Brand serves as a leading source for in-depth insights in the financial services sector, offering articles, webinars, reports, and research to keep banking executives informed about transformative trends and growth strategies in the industry.


