
Newsroom Notes: How agentic AI Is reshaping logistics operations - logisticsmgmt.com
At the recent SMC3 Jump Start conference, Mark Albrecht, vice president of artificial intelligence and enterprise strategy at C.H. Robinson, shared insights on how AI is revolutionizing logistics operations. He emphasized a shift from traditional software-driven workflows to a new realm of agentic AI.
Albrecht described how the logistics industry has long depended on computer-aided processes, with software digitizing tasks while humans made the decisions. However, this paradigm is changing due to general-purpose AI advancements. He likens this transition to the transformative effects of the internal combustion engine and electric motor, stating that the AI evolution demands significant adjustments in business operations.
Agentic AI alters this dynamic, allowing systems to independently reason, determine next steps, and execute tasks. As organizations embrace AI, they are advised to target high-impact problems that promise clear returns on investment and to capture the rationale behind decisions, enriching data for future AI reasoning.
C.H. Robinson has already witnessed tangible benefits from implementing agentic AI. For instance, the company simplified digital integration, allowing customers to engage via standard email for quotes, which AI then processes into structured data, streamlining operations and helping customers avoid costly shipping delays. This innovation also enhances durability, as agentic AI can interpret new document formats and maintain high automation rates, soaring beyond 90%.
Albrecht advocates for strategic, disciplined AI investments, urging logistics companies to stabilize their digital operating models before scaling. This approach ensures organizations are equipped to lead the evolving logistics landscape, recognizing AI not merely as a technology upgrade, but as a fundamental shift in workflow and efficiency.

