To stand out in a crowded health market, Fitnext sought a better way to meet the highly personal needs of target audiences.
Ekohe created a uniquely innovative platform, with a rules engine providing a 100% tailored, programmatic fitness solution.
Fitnext now holds the pole position in France, delivering value and satisfaction in a class beyond its competitors.
Erwann Menthéour, former champion cyclist of tour de France, knew a lifetime of his training experiences and knowledge could help others to achieve their fitness goals. He also realized that most digital wellness platforms market themselves as 'personalized’ — yet do not provide any real customization; targeting 1-4 general audience personas instead. To address this challenge, Erwann founded Fitnext, dedicated to translating his revolutionary coaching approach to broader audiences.
Yet how could Fitnext meet this goal in a rapid, scalable manner — delivering more value while offering integrated wellness programs to individuals with unique dietary and exercise needs?
Delivering more value while offering integrated wellness programs to individuals with unique dietary and exercise needs.
Enter Ekoke. We worked with Fitnext to convert Erwann's methodology into a rules-based expert system, and then, in a timely and agile manner, designed and built an intuitive, engaging, audience needs-driven platform for its delivery. Our innovative algorithm analyzes information about user objectives, morphology, general health, medical history, and lifestyle — aligning them with Fitnext's coaching models to create diagnostics, and generating a 100% tailored diet and exercise solution to achieve their goals. Our solution helps users get fit in an efficient and engaging manner, in line with their own lifestyle and personal requirements.
iOS & Android mobile platforms, and rebranded website.
In addition to the main wellness program, Ekohe adapted Fitnext's priority features for both iOS and Android mobile platforms. We also updated the firm's brand identity, along with the design and development of coach-to-user messaging systems, dashboards, connection to activity trackers, electronic payments, support for marketing campaigns, detailed marketing analytics, and much more.
As a result, Fitnext's highly personalized model has driven significant and sustained increases in customer adoption, engagement, retention, and long-term loyalty. The firm has become a market leader in France and throughout Europe — delivering unique value in ways that competitors simply can't keep pace with.