Despite rapid growth, this International Cosmetics Leader lacked the technical backbone and ability to make data-driven business decisions.
Ekohe centralized all its business data into a holistic, integrated, predictive, and actionable ‘single source of truth.'
Ekohe-driven business intelligence reduced costs and increased revenues at the same time, enabling International Cosmetic Leader to enter new markets.
Established in the 1990s, our partner is recognized as a trusted player in the international cosmetics and wellness sector. Yet as the firm sought to expand from a pure supplier B2B model into a direct retail position, it recognized that growth could not be sustained without significant changes to its operating model. The business had no integrated supply chain management, the ability to capture or measure data insights on consumers, vendors, and products — and ultimately, measurement or action against KPI’s. As a result, the firm lacked the most basic ability to analyze which consumers had multiple accounts in different branches, or which products were in the highest demand. They had already spent millions on various technical systems-siloed, incomplete solutions that did not talk to each other. This international cosmetics leader was making both strategic and day-to-day decisions ‘in the dark.’
We created an integrated, end-to-end supply chain management platform — enabling this international cosmetics leader to intelligently and accurately drive its long-term growth strategy
Ekohe defined and implemented the firm’s strategic roadmap, creating its first-ever centralized database for customers, products, order history, and vendors. We enabled business stakeholders to first understand audience behavior, and then anticipate and act on relevant patterns within that behavior — including campaigns and data capture, loyalty and ambassador programs, e-learning, online B2B orders and accounting. The firm has transformed into one that steps ahead of its market and competition; an AI-driven organization, making every business decision based on relevant data, using algorithms that learn from the past to capture future opportunities. Our partner now uses actual data to determine the success of each channel, making it more affordable to reach more people, offering customized content to engage with key audiences, and generating tremendous growth in leads and sales. Since implementation, this international cosmetics leader saw an increase of 150% in total monthly revenue. Ekohe-driven automation (1) creates opportunities for cost reduction and efficiency; (2) offers recommendation and prediction systems to optimize both existing and new campaigns; and (3) enables entry to new business markets. The firm now fully understands their overall operations from multiple angles, and can more intelligently and accurately drive a successful long-term growth strategy.
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